Changing the world vs Candy Crush: the role of business schools!

If I would ask you today: what are the most successful innovations around? Most likely names like Facebook, Apple or Candy Crush would come to your mind. Less likely you would name d.light, affordable renewable energy for low-income people, M-Pesa, the most successful mobile money transfer system for the unbanked in Kenya, or JITA, an innovative way of reaching the unreachable in Bangladesh. The former create needs in over-saturated markets, the latter create new markets to address stringent social needs.

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